From August 2010 through December 2010, the Pop-Tarts^® Toaster Pastries brand popped up its very own temporary store in Times Square, New York.  As of January, 2011, that store has been closed, but a lot of the great gifts and official licensed gear that you could find in the store are now available here on the PopTartsWorld.com.  Also, look for more fun ideas from Pop-Tarts^® throughout 2011 at PopTarts.com - we're always up to something new and different!